"This is not just another story of human passion and commitment.This is the story of a legend who at the age of 104, is an inspiration for all of us." - FirstPost
"Nestlé is #100AndRunning, And So is Fauja Singh"- AdageIndia
One of our recent client endgagements was with Nestlé. On completeing their 100 years in India, SapientNitro Pitched them the idea of getting Fauja Singh ji on board for the marathon's, what an idea and ofcourse they loved it.
Fauja ji or commonly reffered as Babaji was filmed in London and all the Post was then handeld in our studio in Gurgaon.
We had a deadline to get the video up and ready in Thirtysix..sleepless..screen staring hours.
So we did...
..and for once we didnt need any energy drinks to keep us up, babaji had so much energy, you cant help get inspired.
It was a two video camapign and the stakes got higher. TwentyFour hours for the next one and a lot more content to play with. Check out the Second video of the Campaign #100andrunning
At the end of it after getting to spend a lot of time with Fauji Singh Ji, at the edit table and in the Mumbai Martahon, all i can say about him is that - the man is a 104yrs Young!